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The Golden Rules of Investing




What are the golden rules of investing?

Here is a list. The Sensex is on fire, notwithstanding Wednesday's dip. It's a bull run like no other witnessed by Indian investors. And investment gurus -- like Marc Faber -- say this bull run could last for a decade or more! So what does the layman do in times of a roaring bull market? Are there any rules for you and me to follow while dealing in the stock market? What should you avoid doing? And, more importantly, what should you do? Here are some golden rules of investing to follow:

  • 1. Don't be greedy: Invest smartly, with some professional help and some study on your own.
  • 2. Avoid 'hot tips': Stay away from 'experts'. Use your own judgement.
  • 3. Avoid trading/timing the market:
  • 4. Avoid actions based on sentiments: Don't be emotionally attached to stocks:
  • 5. Don't panic if the market drops: Hold onto your winners and sell your losers.
  • 6. Stay invested, possibly continue to invest more: It is natural to book profits with the markets at higher levels.
  • 7. Buy stocks if there is a 5-8 per cent drop in the market: In this bull market, a 5-8 per cent drop in prices offers you a good opportunity to buy scrips.
  • 8. Avoid checking the price of stocks or mutual funds after you've sold them:
  • 9. Avoid penny stocks:
  • 10. Diversify: We suggest you diversify a bit, looking at stocks, mutual funds, commodities and gold. (I disagree with this one in form at least)
  • 11. Don't commit large amounts of money: Even if you have a strong risk-bearing capacity, we suggest you do not commit large sums of money at this stage.
  • 12. Don't trade for short-term.
  • 13. Don't expect to be a millionaire overnight. Patience pays, so be realistic.
  • 14. Stick to the desired asset allocation: Asset allocation is the key to successful investing, say experts. Even though equities may outperform debt substantially, it will not be wise to put all your investments in equities.
  • 15. Distinguish between stocks for keeps and trading: A variation of "never let a trade become an investment." Buy with adequate margin of safety: That's where attractive purchase prices can help. As a matter of fact, selling stocks is no different from buying them. Keep a sufficient margin of safety when buying a stock and don't rely on making a good sale ever. 15. Sell when value is realized: If you feel that your investments are adequately valued, you should exit regardless of how long you have held them.
  • 16. Keep a watch on relative valuations: The real cost of a stock is not the price you pay for it, but the opportunity cost of not putting your money in another one.
  • 17. If you realize a mistake, exit immediately
  • 18. Start investing early.
  • 19. Try to invest in things you know.
  • 20. Try to adopt a long-term perspective with regard to investing.
  • 21. Know your risk: Understand the level and amount of investment you are comfortable with.
  • 22. Play safe, invest in a mutual fund: For those who are still not sure about their research, use mutual funds.
  • 23. Encash when stock prices dip: Reduce some exposure, lock in some profits.
  • 24. Don't blindly follow media reports on corporate developments, as they could be misleading.
  • 25. Don't blindly imitate investment decisions of others who may have profited from their investment decisions. 26. Don't fall prey to promises of guaranteed returns. Note that these rules are universal, and apply anywhere in the world, as they are based upon Human Nature and behavior.


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    22 Reasons To Never Give Up



    1. As Long As You Are Alive Anything Is Possible
    The only valid excuse you have to give up is if you are dead. As long as you are alive (and healthy and free) you have the choice to keep trying until you finally succeed.

    2. Be Realistic
    The chance of mastering something the first time you do it is almost non-existent. Everything takes time to learn and you will make mistakes. Learn from them.

    3. Michael Jordan
    Arguably the best basketball player of all time. He attributes his success to all his failures. He just never gave up even when he knew he had missed over 300 shots and had missed the winning shot of the game many times. Every time he got knocked down he got back up again.

    4. Lance Armstrong
    Lance was diagnosed with serious cancer that had spread throughout his entire body. He had cancer cells the size of golf balls in his lungs. Despite all odds he overcame the cancer and set out to win the Tour de France 6 Consecutive years in a row.

    5. Muhammad Ali
    “Float like a butterfly, sting like a bee”. Muhammad Ali is one of the best boxers the world has ever known. He suffered only 5 losses while having 56 wins and was the first boxer to win the lineal heavyweight championship three times. This is a guy who literally knows how to get knocked down and get back up.

    6. The Man Who Created The Marathon
    Very long ago an Athenian herald was sent to Sparta to get help when the Persians landed in Greece. It was said that he ran 240km in 2 days and after that he ran 40km to announce the victory of the Greeks only to collapse and die on the spot from exhaustion. If you ever feel like things are difficult, imagine what it would be like to run 240km in 2 days. (Don’t try that because you might die from it, but use it as an inspiration).

    7. Chris Gardner – The Pursuit of Happiness
    Have you seen the movie “The Pursuit of Happiness”? It is based on the life story of Chris Gardener, a man who went for the lowest of the lows in an environment where most people would give up (no money, no job) to the highest of the highs (A millionaire with his own investment firm). If you ever think about giving up, watch this movie!

    8. Kanye West
    I’m pretty sure you have heard of the rapper Kanye West. Read his story. He is a big inspiration for me and proves that you can go from having very little to being among the most famous and respected people in the world.

    9. Nelson Mandela
    Campaigned for justice and freedom in his South Africa. Spent 20 years in jail for his opposition to apartheid. On release he healed the wounds of apartheid by his magnanimous attitude toward his former political enemies.

    10. You Are Strong
    You are stronger than you think. One little setback is not enough to stop you from achieving your goals. Neither are 10 or 100 or 1000 setbacks.

    11. Prove Yourself
    You don’t want to be known as someone that is weak and gives up. Go out there and prove yourself to the world and to yourself. You CAN and WILL achieve what you set out to do. The only time you fail is when you give up.

    12. Has It Been Done Before?
    If someone else can do it then so can you. Even if it is only one other person in the world that has achieved what you have set out to achieve, that should be reason enough for you to never give up.

    13. Believe In Your Dreams
    Don’t sell yourself short. In life there are going to be many people who will try to bring you down and tell you what you want to achieve is not possible. Don’t let anyone destroy your dreams.

    14. Your Family and Friends.
    Let the people you love and who mean the world to you be your inspiration to persist and persevere. Maybe you need to try a different angle, study more or practice more but don’t give up!

    15. Because I Tell You To.
    Not that I am any sort of guru or Godly figure, but if you want to give up then don’t. Just because I’m telling you not to.

    16. There Are People Worse-Off
    Right now there are many people who are in a worse situation and environment than you are right now. Are you thinking about giving up running 5 miles a week? Think about the people who are unable to even walk and how much they would give to be able to run 5 miles every day.

    17. Improve Our World
    When you achieve whatever you set out to achieve you can use your success to make a difference to the world or other peoples lives.

    18. Get Rich or Die Trying
    Like Fiddy (50 cent) says, “Get rich or die trying”. 50 Cent is rich, he made it (although he did get shot 9 times). Face your fears and don’t take the easy way out by giving up.

    19. Let The Haters Hate
    There will always be haters. There will always be plenty of naysayers and people who try to tear you down. Don’t pay attention to them and don’t take what they say to heart. Let the haters hate and you keep believing in yourself.

    20. You Deserve To Be Happy
    Don’t ever let anybody tell you otherwise. You deserve to be happy and you deserve to have success. Keep that mindset and never give up until you reach your destination!

    21. Inspire Others
    Be an inspiration to others by refusing to give up. Who knows what someone else can achieve because you never gave up and in turn inspired them not to give up.

    22. You Are So Close
    Often when you feel like you want to give up and you are about to give up you are so close to making a huge break-thru. Seth Godin has written an awesome book about this called “The Dip” – a riveting read that teaches that at any given time you are always just a heartbeat away from success.


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